Annual Report - The Heart of the Arts


The Smith Center for the Performing Arts



The Smith Center wanted a traditional printed Annual Report to be mailed to their donors and civic leaders. We suggested they take this up a notch and create brand messaging that features people who are champions of The Smith Center from patrons, students, donors, board members and artists. We took photos and videos of those ambassadors and asked them questions about what The Smith Center means to them and why it’s the “Heart of the Arts” in Las Vegas. In a time when The Smith Center was only doing marketing of shows, this campaign ended up serving as the only brand messaging they had done since the grand opening and was a huge hit on social media and with the client, so much that they printed and mailed the piece to their entire database and not just the original donor audience.