Made By You


Client:

Boys & Girls Clubof Truckee Meadows

Media:

Video

Each year the Boys & Girls Club of Truckee Meadows holds a gala fundraiser event and awards ceremony. A centerpiece of the evening is a video that’s meant to speak to the important role the Boys & Girls Club plays in our community and tug at donors’ heartstrings.

For the 2017 video, we wanted to frame the meaning and message in a way that helped donors understand the important role they and the Club play in the lives of kids who go there. With that, we came up with “Made by You” as a video theme. By supporting the Boys & Girls Club, the donors help kids discover lifelong passions and lifelong friends, helping the set the course for their entire lives.