Addy Killer Work


American Ad Federation - Reno



Killer work? It better be if you plan on scoring some ADDYs. Winning Best of Show at the 2017 Reno ADDYs meant we were tasked to come up with the creative for the 2018 Reno ADDY Awards, and we knew we wanted to celebrate all those who “kill it” every day. To do this, we created a campaign that payed homage to ‘80s horror movie poster art, featuring local advertising creatives as the “killers.” The campaign played out through movie style posters we designed for the event, drink tickets, social posts and emails. The creative killed.

It was the first time the Reno ADDY’s sold out and many agencies that hand’t submitted in years, submitted entries, leading to more money for the AAF Scholarship Fund.