Social Media

Facebook Custom Audiences

Paid social media advertising can be quite effective at creating tangible business results on a modest budget. One highly-targeted digital marketing approach is to combine customer data with Facebook's vast user list.

Advertisers can choose their entire database or just a segment, upload it, and then have it matched with Facebook's user list. The matches are added to a Custom Audience that can serve as a target audience in any Facebook advertising campaign.Read more