Facebook Custom Audiences

Paid social media advertising can be quite effective at creating tangible business results on a modest budget. One highly-targeted digital marketing approach is to combine customer data with Facebook's vast user list.

Advertisers can choose their entire database or just a segment, upload it, and then have it matched with Facebook's user list. The matches are added to a Custom Audience that can serve as a target audience in any Facebook advertising campaign.Read more


Playing Politics: Media Planning in an Election Year

There is no doubting the disruptive impact political advertising has on media schedules, especially in the area of television and video. Spending by candidates, parties and outside special interest groups will total into the billions across all local, state and federal election cycles. In order to successfully navigate the political season as a non-political advertiser, we’d like to provide media planning and buying insights as well as “rules of the road” that will help you traverse this minefield.

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Two creative campaigns of The Glenn Group featured on Ads of The World

   

The Glenn Group was featured by Ads of the World twice in one week for the campaigns created for the American Advertising Awards presented by AAF Reno (American Advertising Federation), and the Bloody Good Blood Drive campaign. The Glenn Group was responsible for creating the promotional content and creative development for the 2018 AAF Reno ADDY Awards. During the AAF Reno ADDY Awards, The Glenn Group challenged the other ADDY Award recipients to join the cause to donate one pint of blood for each award received.

https://www.adsoftheworld.com/media/integrated/aaf_addy_awards_killer

https://www.adsoftheworld.com/media/direct/the_glenn_group_the_bloody_good_blood_driveRead more


National Aviation Heritage Invitational (NAHI) returns to the STIHL National Championship Air Races

RENO, Nev. [July 11, 2018] – Fred Telling, Chairman and CEO of the Reno Air Racing Association (RARA), announced today that RARA and the National Aviation Heritage InvitationalLLC (NAHI) have reached an agreement which will bring NAHI back to the STIHL National Championship Air Races this year and for many years to come. Read more