Facebook Custom Audiences

Paid social media advertising can be quite effective at creating tangible business results on a modest budget. One highly-targeted digital marketing approach is to combine customer data with Facebook's vast user list.

Advertisers can choose their entire database or just a segment, upload it, and then have it matched with Facebook's user list. The matches are added to a Custom Audience that can serve as a target audience in any Facebook advertising campaign.Read more


The Glenn Group Welcomes Maui Tacos as New Client

“We’ve experienced dining at Maui Tacos first hand on our visits to Hawaii, so we are very excited to be a part of the launch of some of its first locations to open on the mainland, two of those right here in Nevada!” said Valerie Glenn, Principal and CEO at The Glenn Group. “They will bring their ‘Maui-Tude’ to Las Vegas and Reno along with their delicious fast-casual food featuring signature flavors that blend the taste of the islands with the best flavors of Mexico.”

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Savage and Son 125th Anniversary Celebration

  

When Nevada’s Oldest Contractor with Nevada Contractor’s License #10 turns 125 years old, celebrations are in order. We are honored to have planned the public awareness campaign  and celebration for Savage and Son’s 125th anniversary in business. The campaign started in June with an employee kick-off event and continued on through the summer with a series of television commercials highlighting their plumbing, HVAC and piping work throughout their history in northern Nevada, focusing on some of the iconic buildings Savage and Son has played a role in building. Our campaign also included public relations and social media. Then on Wednesday, September 26, over 500 people attended Savage and Son’s 125th Anniversary Celebration at the Reno-Sparks Convention Center. Governor Brian Sandoval delivered a heart-warming speech during the program that paid tribute to the business and the five generations of family members that have served our community for the last 125 years. In addition, the Savage family presented a check to the historic Fourth Ward School in Virginia City to pay homage to the city where their family business started over 125 years ago.  Press Coverage – KOLO8 News  and check out the Savage and Son Commercial Spot


55th Annual National Championship Air Races

   

Every September, thousands of aviation enthusiasts gather at Reno-Stead Airport to watch the best pilots from around the globe compete in the world’s fastest motorsport. Six classes of aircraft compete on a closed-pylon course with speeds that reach over 400mph! The Glenn Group works with the Reno Air Racing Association (RARA) to provide creative development, media planning and buying, public relations, social media, on-site public relations support including managing the Media Operations center where nearly 200 journalists come from all over the world to photograph and write about the National Championship Air Races. With over 120 pilots from around the world and over 100,000 attendees annually, we appreciate the opportunity to spread awareness of this event and the economic benefit it brings to our community each year. We are grateful for our partnership with RARA to continue to help organize and promote this one-of-a-kind event! Check out some of the press coverage: Results of the Reno Air Races – Flying Magazine –Tribute to John Parker – New Zealand Pilot ships plane over 7,000 miles to assemble for Races – Patriots Jet Team – The Number of Female Pilots Rise – Graeme Frew of New Zealand


Playing Politics: Media Planning in an Election Year

There is no doubting the disruptive impact political advertising has on media schedules, especially in the area of television and video. Spending by candidates, parties and outside special interest groups will total into the billions across all local, state and federal election cycles. In order to successfully navigate the political season as a non-political advertiser, we’d like to provide media planning and buying insights as well as “rules of the road” that will help you traverse this minefield.

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Flip Wright Named Executive Vice President and Chief Brand Officer at The Glenn Group

Flip Wright, formerly Executive Vice President of Strategy and Innovation, has been named Executive Vice President and Chief Brand Officer at The Glenn Group. Flip’s role is integral to The Glenn Group as he is involved in guiding the strategic development of clients’ brands. With nearly 20 years of strategic marketing and brand expertise, he focuses on brand strategy, strategic messaging, experience design, creative technology, media strategy and social media strategy.Read more


Kelly Glenn Promoted to Executive Vice President at The Glenn Group

Kelly Glenn, formerly Vice President of Account Management at The Glenn Group, has been promoted to Executive Vice President in recognition of her leadership of the agency’s Account Management division and overall agency operations. Kelly’s role is critical to client/agency relationships, as she is charged with ensuring clients’ needs are met by all of the agency’s divisions, whether strategy, creative advertising development, media planning and buying, public relations or digital and social marketing.Read more


Valerie Glenn Recognized by Northern Nevada Business View with the Sierra Nevada Most Powerful Women Awards

 

This inaugural event was designed to bring the community together to recognize the contribution of the Top-20 Most Powerful Women in northern Nevada in their professions, philanthropy and community. Our very own, Valerie Glenn, Principal and CEO of The Glenn Group was named one of the 2018 Sierra Nevada Top 20 Most Powerful Women. During her acceptance, Valerie shared some thoughts on her younger self which included taking more time for self-care, as it's easy to get wrapped up in building your career — “It may feel frivolous,” she said, “but it will contribute to your success in the long run! True words of wisdom directly from our fearless leader! Congratulations, Valerie!  Read more here:https://www.nnbusinessview.com/news/top-20-powerful-women-honored-before-crowd-of-700-in-reno/


Women of Achievement

    

Each year, the Nevada Women’s Fund hosts the Salute to Women of Achievement Luncheon where nearly 1,200 guests attend the annual event. We are honored to continue to provide creative development and public relations support for this incredible event which helps raise funds for scholarships and grant making for local northern Nevadan women. The Nevada Women’s Fund is dedicated to strengthening our community by empowering women to improve their lives and those of their families.

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The Glenn Group is Recognized as a Winning LEED Building at the Green Building Awards

PRESENTED BY THE CITY OF RENO’S REENERGIZE RENO PROGRAM

The Glenn Group, a statewide creative marketing agency, has received an award for its LEED SILVER building in the Interior Design and Construction category from the City of Reno at the Green Building Awards Program on May 8, 2018, as part of the ReEnergize Reno program. The Glenn Group was also awarded a Certificate of Excellence in recognition for its commitment to being a ReEnergize Reno program participant. ReEnergize Reno is an ambitious program to improve the efficiency of commercial, industrial, and multifamily buildings 20% by 2025.

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