Jennifer Evans

Playing Politics: Media Planning in an Election Year

There is no doubting the disruptive impact political advertising has on media schedules, especially in the area of television and video. Spending by candidates, parties and outside special interest groups will total into the billions across all local, state and federal election cycles. In order to successfully navigate the political season as a non-political advertiser, we’d like to provide media planning and buying insights as well as “rules of the road” that will help you traverse this minefield.

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